Garden of Eden Urban Farming
Gardeners' Blog
To Microgreen, or not to...
Why should a household consider starting a microgreens operation, and can they make a living at it? Households should consider starting a microgreens business for several compelling reasons, and with the right approach, it is possible to make a living from it. Here's why microgreens can be an attractive business venture:

Economic Benefits

Low Startup Costs and Quick Returns
Starting a microgreens business requires minimal initial investment compared to traditional farming. With basic supplies like seeds, trays, and growing medium, you can begin production in a small space such as a spare room or basement. The fast growth cycle of microgreens, typically 1-3 weeks, allows for quick returns on investment.
High Profit Potential
Microgreens can be highly profitable, with some varieties selling for $50 per pound or more. A well-managed operation in a small space like a shipping container or garage could potentially generate six-figure annual revenue. Some growers report making $3000 per week from microgreens sales.
Scalability
You can start small and scale up as you gain experience and market demand grows. Many successful microgreens businesses began with just a few trays and expanded over time.
Operational Advantages
  • Space Efficiency — Microgreens can be grown vertically in small indoor spaces, making them ideal for urban environments or homes with limited outdoor areas.
  • Year-Round Production — Unlike seasonal crops, microgreens can be grown indoors year-round, providing a consistent income stream.
  • Low Maintenance — Microgreens require minimal care compared to traditional crops. They don't need pesticides or complex fertilizers, reducing both costs and environmental impact.
Market Demand
  • Growing Consumer Interest — The microgreens market is projected to grow at a compound annual growth rate of 11% through 2030, indicating strong and increasing demand.
  • Diverse Customer Base — Microgreens appeal to various markets, including health-conscious consumers, high-end restaurants, and local farmers' markets.

Sustainability and Health Benefits

Environmentally Friendly
Microgreens farming is sustainable, using significantly less water and space than traditional agriculture.
Nutritional Value
Microgreens are nutrient-dense, containing higher concentrations of vitamins and minerals than their mature counterparts.

Can You Make a Living with Microgreens?

While it's possible to make a living growing microgreens, it requires dedication, smart business practices, and market savvy:

Scale and Efficiency: To achieve a livable income, you'll need to scale up production and optimize efficiency.

Diversified Revenue Streams: Consider multiple sales channels such as direct-to-consumer, restaurants, and farmers' markets.

Quality and Consistency: Maintaining high-quality products and reliable supply is crucial for retaining customers.

Marketing and Education: Educating consumers about the benefits of microgreens can help grow your market.

Financial Management: Proper pricing strategies and expense management are essential for long-term profitability.

While success isn't guaranteed, many growers have built sustainable businesses. One example cited an operation generating over $1000 per week within its first month. Another source suggested that with 100 weekly subscription customers at an average order of $30, a business could reach $3000 in weekly revenue.

Summary

In conclusion, starting a microgreens business can be a rewarding venture for households, offering the potential for a sustainable income with relatively low barriers to entry. However, success requires commitment, business acumen, and a willingness to adapt to market demands.